In an advertising market moving towards cookieless, Smile Wanted has decided to enter into a partnership with IAS.
IAS’s « brand safety » and « brand suitability » algorithms strengthen Smile Wanted’s proprietary technology: the « SW Filter ».
The « SW Filter » is founded on 3 technological fundamentals: contextual with more than 3000 property segments; ergonomy with guaranteed viewability, and optimal attention; performance predictions with a proprietary AI.
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